If you found out there was a way to achieve the same results in your direct mail fund-raising program (while maintaining excellence in design, writing, campaign strategy, and execution) but at a savings of up to 40% on total program cost, you’d likely explore how to make such a thing possible. And you wouldn’t be alone.
Mile19’s Crawl - Walk - Run method was developed to equip and empower nonprofit organizations to move their fundraising out of the agency and bring operations in-house.
Our process alleviates the pain of learning by trial and error and together. We can reduce program costs by up to 40% in just 24 months.
In the Crawl phase, Mile19 acts as your transition team - moving your program out of the agency and bringing the program in-house. During this transitional time we continue to run the program as your interim agency while taking preliminary steps to identify your needs for a long-term marketing team.
The Walk phase allows Mile19 time to recruit, hire, and train your new in-house direct mail marketing team, while continuing to act as your agency so campaigns are running as usual. As new team members join the organization and are trained, we provide managerial oversight to ensure consistency in execution.
When your team is ready to Run, Mile19 transitions out of the role of agency and runs alongside you providing strategy and consultation. Having reached the stage where your new team is fully equipped and empowered to manage the day-to-day tasks, Mile19 moves into a role of strategy, annual planning, and comprehensive reporting.
You’ve probably got your own reasons for wanting to get away from that agency contract… here’s our top 8.