How We Do It

One part science + one part strategy = success with savings!

Science & Strategy for Direct Mail Fundraising

The Trail Map:
Every new Mile19 client relationship begins with a "Trail Map" which is in essence a full program audit that culminates with a "map" for the future. This process allows Mile19 to work alongside your team to create a custom-fit plan that will aid you in the decision making process around insourcing and/or optimizing your direct mail fundraising program. It not only mitigates risk for your org, but allows us to be good stewards of your resources by leaving “no stone left unturned.” Over the course of the 4-6 weeks, we dig into your data and study the details of your current direct mail fundraising program to identify how it is managed, and gain an understanding of the various pieces and parts. In the end, we can articulate what processes and resources would be required to optimize the direct mail fundraising program.

 

Crawl | Walk | Run - Method for Insourcing:
If you found out there was a way to achieve the same results in your direct mail fund-raising program (while maintaining excellence in design, writing, campaign strategy, and execution) but at a savings of up to 40% on total program cost, you’d likely explore how to make such a thing possible. And you wouldn’t be alone.

Mile19’s Crawl - Walk - Run method was developed to equip and empower nonprofit organizations to move their fundraising out of the agency and bring operations in-house. Our process alleviates the pain of learning by trial and error and together. We can reduce program costs by up to 40% in just 24 months.

 

Full Service Care
If you're not ready to in-source but want more control over your program, Mile19 can help move your direct mail fundraising out of the agency and into your hands - while providing agency-style oversight and operations. The difference being, you have the control and decision making power while working with a team that is open-handed with strategy and science. We are a no sales, no secrets outfit -- becoming part of your team, not a hired hand -- while still helping to realize up to 30% reduction in program costs.

Crawl

Crawl

In the Crawl phase, Mile19 acts as your transition team - moving your program out of the agency and bringing the program in-house. During this transitional time we continue to run the program as your interim agency while taking preliminary steps to identify your needs for a long-term marketing team.

Walk

Walk

The Walk phase allows Mile19 time to recruit, hire, and train your new in-house direct mail marketing team, while continuing to act as your agency so campaigns are running as usual. As new team members join the organization and are trained, we provide managerial oversight to ensure consistency in execution.

Run

Run

When your team is ready to Run, Mile19 transitions out of the role of agency and runs alongside you providing strategy and consultation. Having reached the stage where your new team is fully equipped and empowered to manage the day-to-day tasks, Mile19 moves into a role of strategy, annual planning, and comprehensive reporting.

Download our book: “8 Reasons to Insource”

You’ve probably got your own reasons for wanting to get away from that agency contract… here’s our top 8.

Find Out More

Tell us a bit about your org and your program and how we might be able to help - we’d love to connect!

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